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The best article I’ve read on OKRs and KPIs I’ve read.... this is such an over used and misunderstood concept in corporate world now ( especially tech and startups) that I had thrown up my hands and given up. But you reminded me of why I was so excited when I first read Measure What Matters, and how much it’s anti-perfectionist message is lost in most corporate settings

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Thanks so much! Please feel endlessly free to share with everyone you know who will have their world rocked when they are informed about achievable perfectionism being the anti-goal. :)

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