Value-Based Contracts with Big Payer: A Guide for Health Innovators

In my second go-to-market guide, I outline how to find product-market fit with traditional payers.

Finding the elusive product-market fit in any business? It matters. It's not obvious what it should look like in healthcare, particularly when you're trying to sell something to major third-party payers. Blue Cross, United, CIGNA, Aetna, and to a degree Humana, follow different rules than you might imagine. Getting to Value-Based contracts in behavioral health has been elusive, much less valuable care. Andreessen Horowitz has a guide. It is well beyond the assertion that “this will obviously save money!”