Value-Based Contracts with Big Payer: A Guide for Health Innovators
In my second go-to-market guide, I outline how to find product-market fit with traditional payers.
Finding the elusive product-market fit in any business? It matters. It's not obvious what it should look like in healthcare, particularly when you're trying to sell something to major third-party payers. Blue Cross, United, CIGNA, Aetna, and to a degree Humana, follow different rules than you might imagine. Getting to Value-Based contracts in behavi…
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