SXSW Dispatch: LARPing at the Fake Business Role-play
Some of the fake ideas were solid.
South by Southwest has some funny events. One of them was an invitation to come talk about your fake business. It was one of the 3 or 4 total talks that weren’t about psychedelic medicine or reimagining imagined futures. Here are some of the most robust and compelling business ideas people made up on the spot, along with my comments:
Sane Libs
The Founder of Mad Libs, presenting her new company—Sane Libs.
“We are disrupting not knowing what to say” by proving unconventional words as a service in the health space.
My thoughts:
Platform solution = check
Scalable
Demonstrated product market fit
Multiple time founder
Lit
Lit is reimagining lightbulbs…in virtual reality.
My thoughts:
This absolutely scales
It’s pointless
But if it gets PMF….it will 50x
Words
Words is a SaaS product (syntax as a service) that dramatically reduces the cost of operating large language models by replacing their outputs, in the form of expensive-to-generate words, with pointers that do dramatically less expensive API c…