SXSW Dispatch: Disappointing Smoked Salmon Toast Consumed

The expectations we set for the future frame our experience

Evergreen content is one of the hallmarks of successful journalism. I'm not a successful journalist. Fresh takes and bold predictions about the future can go viral, but it's those articles about things that will always be true that really pay off over time.

Precious little journalism is dedicated to disappointment. Neither breaking news nor Evergreen? Yet, it is moments like these that define our days.

I wanted to get breakfast this morning. I got out of bed, and did it. Austin, Texas is not a hopping town at 9 AM on a Sunday morning in the middle of SXSW. I will need to accept the reason 9 AM on the street is so dead is that everybody else was having a better time than me last night. And, as a somewhat overweight man with arthritis over the age of 40, this is destined to be true ever onward.