LinkedIn Unlocked: How I "Skyrocketed" My Engagement Rate to 7.7%!
Yes, really.
My readers may have noticed I started posting more on LinkedIn over the past year. And writing more content for LinkedIn. Y’all might wonder: how does Owen do it? Does it even work? This was first written over a year ago, and numbers have continued apace—I am now at over 1m impressions on LinkedIn a year.
The “good” engagement rate benchmark on LinkedIn is 2%. I am at 7.7% when this was written, and growing followers at 4.4% a week—every week.
The rest of the article will go into exquisite detail on my LinkedIn engagement “strategy:”impressions, growth, individual post analysis, and the relationship between LinkedIn and my newsletter. I will show you (in)exactly how I did that! What worked and what didn’t.
First, some practical details.
I spent zero dollars.
I did it all by myself.
I didn’t use ChatGPT to write content.
Nothing was automated.
Also:
It wasn’t a strategy, really. I was trying to understand it with my mind.
I read nothing about how LinkedIn works before writing this article …