LinkedIn Unlocked: Discover How I "Skyrocketed" My Engagement Rate to 7.7%!

Yes, really.

My readers may have noticed I started posting more on LinkedIn recently. And writing more. Y’all might wonder: how does Owen do it? Does it even work? Why do you do what you do?!?

The “good” engagement rate benchmark on LinkedIn is 2%. I am at 7.7% over the last month and growing followers at 4.4% a week—every week.

The rest of the article will go into exquisite detail on my LinkedIn engagement “strategy:”impressions, growth, individual post analysis, and the relationship between LinkedIn and my newsletter. I will show you (in)exactly how I did that! What worked and what didn’t.

First, some practical details.

1. I spent zero dollars.

2. I did it all by myself.

3. I didn’t use ChatGPT to write content.

4. Nothing was automated.

Also: