The Frontier Psychiatrists plural. It's the name of this newsletter. I didn't make it up, initially. The person who made it up is my wife. In fairness, The Frontier Psychiatrist (singular) is a song by the avalanches which my wife really likes. If you listen to the podcast version of this publication, which is more than me just reading the column (sometimes), the intro music is me doing a parody cover of that song.
I'm actually gonna use the embedded audio feature to just drop that song right into this article. Look at that. Or, really, listen to that!