Death is Not A Great Consumer Experience
Approaching the inevitable with an eye towards satisfaction.
The net promoter score is commonly used across industries to measure customer satisfaction. You ask your customers to rate their experience with your product on a scale:
How likely are you to recommend our product/service to a friend or colleague?”
They answer on a scale from 0 to 10.Categorize responses:
Promoters (9–10): Loyal enthusiasts.
Passives (7–8): Satisfied but unenthusiastic.
Detractors (0–6): Unhappy customers.
Calculate percentages:
% of respondents who are Promoters
% who are Detractors
Then you'll apply this formula
NPS = % Promoters – % Detractors
For some reason, I haven't seen the NPS for death.
Part of that may be that 100% of potential promoters and 100% of potential detractors have all passed into the great beyond.
My dear friend
. She is sitting at the bedside of her mom, only a very short period after her father died. Her mother is not going to make it. Over a long enough time scale, none of us make it. This is a cold and lonely experience, onl…