Compliant is the New Disruptive: A Venture Backed Health Playbook
How to make money in healthcare
We have seen the disaster of venture-backed health technology companies. They thought they could ignore the standards. I have personally benefited from writing about these things because people want to read them.
Investors love a story about disrupting industries. Unfortunately, in Healthcare, the most destructive thing you could possibly do is not break the rules; it's actually following them to the letter.
Fax machines are still used in healthcare not because they're a disruptive technology. Communication over phone lines is legally exempted from additional regulations related to HIPAA. Pagers are the same thing. It works because it's compliant, so these legacy technologies stay around like a cockroach after nuclear Armageddon.
Healthcare should benefit patients. It should benefit physicians. It should benefit nurses. And it should benefit balance sheets. The way to align all of those incentives is to get behind the technology is that tied together better outcomes, existing standards, and profitability. Fax machines do that to this day.
I have proposed health technology companies before, and I will propose more now:
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