Banned Healthcare Startup Names, 2024

I get confused

The following words are popular with health technology startups. They are so popular that one can't tell one from the other anymore. Ok, perhaps it’s only Owen Scott Muir, M.D., our author, who is muddled. The Frontier Psychiatrists is a daily health-themed newsletter. Today, it’s some light content!

I am here by taking the following words and demarcating them as off-limits for the names of any new company for the next decade. I'm too confused. They all seemed like a good idea at the time. This first list is words that are not allowed in the name of a company that intends to do anything with health or its care. The subsequent list will be associated words that cannot be used to describe any new company, it's mission, it's product, or anything else. This is for safety. I might just wander off into the woods in the middle of December and bad things could happen, otherwise.

This would not be depression or suicidal intent, it would simply be getting so confused by trying to figure out what a company does based on its name that I would have altered mental status.

Excluded words:

Simple

The ending -LY

Health

Trial

Spark

Catalyst

Using two of the same vowel next to each other instead of one when it would do.

Brain

Beginning the name of the company with a lowercase vowel

Revolve

Change

Care

Life

Rx

Connect

Hub

The letter z instead of s

Rise

Revolution

MD

Doctor

Not of the following words can be used in descriptions of companies or their activities 2023-2033:

Democratizing

Reimagining

Disrupting

Two-sided market

Platform

Solution

Innovative

Connecting

Solving for

Empowering

Insights

Data

AI

Direct to consumer

Mental health

Health insurance wants to save money

Saving money