The following words are popular with health technology startups. They are so popular that one can't tell one from the other anymore. Ok, perhaps it’s only Owen Scott Muir, M.D., our author, who is muddled. The Frontier Psychiatrists is a daily health-themed newsletter. Today, it’s some light content!
I am here by taking the following words and demarcating them as off-limits for the names of any new company for the next decade. I'm too confused. They all seemed like a good idea at the time. This first list is words that are not allowed in the name of a company that intends to do anything with health or its care. The subsequent list will be associated words that cannot be used to describe any new company, it's mission, it's product, or anything else. This is for safety. I might just wander off into the woods in the middle of December and bad things could happen, otherwise.
This would not be depression or suicidal intent, it would simply be getting so confused by trying to figure out what a company does based on its name that I would have altered mental status.
Excluded words:
Simple
The ending -LY
Health
Trial
Spark
Catalyst
Using two of the same vowel next to each other instead of one when it would do.
Brain
Beginning the name of the company with a lowercase vowel
Revolve
Change
Care
Life
Rx
Connect
Hub
The letter z instead of s
Rise
Revolution
MD
Doctor
Not of the following words can be used in descriptions of companies or their activities 2023-2033:
Democratizing
Reimagining
Disrupting
Two-sided market
Platform
Solution
Innovative
Connecting
Solving for
Empowering
Insights
Data
AI
Direct to consumer
Mental health
Health insurance wants to save money
Saving money
How we feeling about "behavioral" these days?